Ep. 157: How a Rock Band in Iraq Turned Into a Survival Gear Empire

Ep. 157: How a Rock Band in Iraq Turned Into a Survival Gear Empire

1:05:26 Apr 22, 2025
About this episode
What do you get when you mix raw adventure, music tours in war zones, bowhunting in Africa, and building one of the most respected survival gear companies in North America? You get Christian Schauf. In this episode, we go far beyond the typical founder story. From recording with Prince to launching survival kits that save lives, Christian opens up about what drives him: faith, fitness, hunting, entrepreneurship—and doing something meaningful with this short time we’re given. We talk about moose hunting in BC, building gear that’s actually reliable when things go sideways, learning from failure, and the mindset needed to push forward when most people quit. Whether you’re into the outdoors, business, or just trying to live a more intentional life, this one’s for you. https://unchartedsupplyco.com/   https://www.instagram.com/unchartedsupplyco https://www.instagram.com/christianschauf   ______ Silvercore Club - https://bit.ly/2RiREb4 Online Training - https://bit.ly/3nJKx7U Other Training & Services - https://bit.ly/3vw6kSU Merchandise - https://bit.ly/3ecyvk9 Blog Page - https://bit.ly/3nEHs8W Host Instagram - @Bader.Trav https://www.instagram.com/bader.trav Silvercore Instagram - @SilvercoreOutdoors https://www.instagram.com/silvercoreoutdoors ____   00:00 – Podcast intro, Silvercore Club mention, and Christian’s bio 01:15 – How Christian came onto Travis’s radar: Half Face Blades and pack rafts 03:00 – Origin of the pack raft: military request, product design challenges 04:30 – Material development, Outdoor Retailer debut, slow early adoption 05:00 – Rafts used for hauling moose in Yukon and Alaska 07:00 – Living near elk and moose in Idaho/Park City, gratitude for the outdoors 08:00 – Reflection on time, legacy, and trying to do something meaningful 09:00 – Balancing ambition and faith; feeling overwhelmed; personal introspection 09:30 – Touring Iraq with a band, 39 trips for troop entertainment 12:26 – Using Prince’s sound guy, building portable sound systems for Blackhawks 14:43 – Making the shows about the troops, not the band 17:00 – Transitioning from touring to building new ventures 20:00 – Founding Crispin Cider, selling to MillerCoors 21:00 – Working with GoPro,
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