About this episode
In this episode of ShiftShapers, host David A. Saltzman welcomes Sally Pace, CEO of Connect Healthcare Collaboration and co-founder of The Granite List—a platform built to help benefits advisors compare point solutions with clarity and confidence.Sally shares how her background in storytelling and communication led to the creation of employee engagement strategies that bridge the gap between tech and human connection. From clinical and benefits advocacy to empowering advisors with transparency tools, Sally emphasizes how trust, education, and personalization are reshaping the future of benefits.? Learn more or create a free profile at: www.thegranitelist.com? Sponsored by BenePower BenePower is an AI-powered platform helping advisors build high-impact, self-insured health plans quickly and seamlessly. By integrating best-in-class point solutions and eliminating inefficiencies, BenePower reduces costs, improves member outcomes, and positions advisors as industry leaders. ? Learn more at BenePower.com? Key Takeaways from This Episode? Don’t Wait for Enrollment to Start Educating Sally explains why the most effective strategies involve consistent, year-round communication—not just an annual packet.? Real Advocacy Requires Real People Benefits are confusing. Using high-touch, concierge-style advocates helps employees actually use what’s offered.? Data Is Powerful, But Not Enough AI can identify needs—but human guidance drives understanding and usage. Together, they make an unstoppable team.? Fiduciary Pressure Is Rising With plan sponsors increasingly held accountable for engagement, education is no longer optional—it’s essential.? The Granite List Gives Advisors a Clearer View Point solutions are overwhelming. The Granite List brings organization, community insight, and streamlined comparison to the marketplace.?? In This Episode 00:00 Introduction to Sally and her background 02:11 Lessons from HGTV and marketing communication 04:00 Building human-centered engagement tools 06:00 The staggering underutilization of benefits 08:40 Why AI needs a human touch to work 10:50 Making enrollment an opportunity, not a hurdle 12:30 Advisors and the fiduciary conversation 16:00 Birth of The Granite List platform 18:00 Helping advisors and consultants vet point solutions 20:00 Transparency and personalization in benefit designThis episode is sponsored by Benepower, the platform of choice for a modern benefits experience. Benepower is an AI-powered benefits platform offering access to top products and services, enabling consultants and employers to create customized plans, optimize usage, and measure effectiveness. www.benepower.com
