About this episode
Writing a listing description can make or break a home sale — especially in a slower market. In this episode of The Real Estate Podcast, Adrian Trott and Ariel Kormendy break down what actually matters in a listing description, what to avoid, and why overused buzzwords and misleading details hurt more than they help. From identifying non-obvious value and lifestyle storytelling to common mistakes agents make with square footage, ceilings, and embellishment, this episode offers practical, real-world guidance for sellers and realtors who want their listings to stand out for the right reasons.VIDEO SECTIONS & TIMESTAMPS0:00 Intro0:36 What buyers look at first when viewing a listing3:15 Why storytelling matters4:23 Stop describing what’s already obvious in photos5:28 Misleading square footage7:29 Writing for the right buyer (not everyone)8:16 Location, lifestyle, and target demographics9:55 Highlighting hidden upgrades buyers can’t see11:33 When name-brand appliances actually matter13:32 Common “do nots” in listing descriptions15:47 “stunning”, “soaring”, “gleaming”...16:35 Grammar, AI misuse, and real estate jargon mistakes19:32 How to spotlight truly unique features22:17 Outro/recapWatch on YouTube:https://youtube.com/kormendytrottListen on Spotify:https://open.spotify.com/show/1pwncyet9NydbgTmx5D21kLinktree:https://linktr.ee/kormendytrottInstagram:https://instagram.com/kormendytrottYouTube:https://youtube.com/kormendytrottFacebook:https://facebook.com/kormendytrottX:https://x.com/kormendytrottLinkedIn:https://linkedin.com/company/ktrealtyTikTok:https://tiktok.com/@kormendytrottThe Kormendy Trott Team was formed in 2011 by Ariel Kormendy and Adrian Trott. Originally a team of two in Milton, Ontario, KT has grown into a full-service real estate group serving Halton Region, Peel Region, and the Greater Toronto Area.
