TRP 300: The Power of Consistency with Mo Bunnell

Episode 300 marks the 300th installment of The Rainmaking Podcast, and Scott Love celebrates the milestone by bringing back Mo Bunnell, a leading business development coach and author of Give to Grow, for a practical conversation on the power of consistency in business development. Mo explains that the biggest challenge for busy partners isn’t knowing what to do—it’s staying consistent when client work spikes and results from outreach feel unpredictable. Because BD rewards are “intermittent,” many professionals quit too soon; the winners are the ones who keep making small, repeatable investments over time, letting the law of large numbers work in their favor. Mo shares a simple operating system: plan quarterly, act weekly, execute daily—so you’re never trying to “decide and do” in the same moment. Quarterly planning focuses on brand visibility (beating obscurity), targeted relationship investment, measurable actions you control, and treating BD like a project rather than “random acts of lunch.” Weekly execution means choosing three BD actions that are BIG: Big impact, In your control (e.g., “invite Jane,” not “have lunch”), and Growth-oriented (proactive, not just “do great work”). Finally, he recommends a weekly accountability question—Did I do everything I could to grow this week?—plus a mindset shift from BD as an on/off switch to a dimmer, where even 15 minutes keeps momentum alive. Scott mentioned the planner link during this episode, but it’s not available just yet. If you’d like to be the first to know when it launches, fill out the form here (https://bunnell-idea-group-inc.kit.com/cffda756bb) , and you’ll be added to Mo’s email list, where updates are shared first. Visit: https: //therainmakingpodcast.com/ YouTube: https://youtu.be/lIXpPoyoUUk ---------------------------------------- ? Subscribe to The Rainmaking Magazine If you’re serious about growing your book of business, you’ll want to check out The Rainmaking Magazine — a monthly digital publication packed with insights, strategies, and real-world advice for professionals in law, consulting, recruiting, and beyond. ? Created for results-driven rainmakers who value credibility and substance. ? Now live — subscribe today www.therainmakingmagazine.com ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: