About this episode
Chris & Gemma built a 7-figure agency by saying NO to 90% of clientsChris walked into a client meeting. Got the job brief. Then said "No way."The client looked at him like he was insane."You haven't shown me the office. I don't know your team. I can't work on this job."She'd just told him they were more expensive than every other agency.He didn't care.This is how Chris and Gemma built Mixos - a husband-and-wife recruitment agency that operates completely backwards.They REFUSE to take briefs over email. They WON'T work with clients who rush them. They'd literally rather go bankrupt than cut their fees.And somehow? Rookies from retail are billing £50k+ quarters. They've grown to 15 people in 18 months. Their LinkedIn DMs are full of warm leads.In this episode:Why they lost one job last month and Chris "felt like someone stuck a knife in him"The cocktails-in-Mallorca conversation that merged two agencies during a pandemicHow they got a psychology graduate with zero experience to £53k in 90 daysBuilding a 400-person local community that makes cold calling irrelevantWhy they walked away from their biggest client (and replaced it with 5 better ones)The "blueprint everything first" strategy that stops quality diluting as you scaleWhat happens when you tell a client, "I can't help you" in the first meetingThis isn't about growth hacks or AI tools or scaling fast.This is about two people who set impossible standards, refuse to compromise, and somehow built an agency where saying NO is their superpower.For every recruiter who's tired of competing on price and wondering if there's another way.__________________________________________Episode Sponsor: AtlasAdmin is a massive waste of time. That’s why there’s Atlas, the AI-first recruitment platform built for modern agencies.It doesn’t only track CVs and calls. It remembers everything. Every email, every interview, every conversation. Instantly searchable, always available. And now, it’s entering a whole new era.With Atlas 2.0, you can ask anything and it delivers. With Magic Search, you speak and it listens. It finds the right candidates using real conversations, not simply look for keywords.Atlas 2.0 also makes business development easier than ever. With Opportunities, you can track, manage and grow client relationships, powered by generative AI and built right into your workflow.Need insights? Custom dashboards give you total visibility over your pipeline. And that’s not theory. Atlas customers have reported up to 41% EBITDA growth and an 85% increase in monthly billings after adopting the platform.No admin. No silos. No lost info. Nothing but faster shortlists, better hires and more time to focus on what actually drives revenue.Atlas is your persona
