About this episode
Michael Green: How he made $700K in year one (after not billing for 6 years)Michael Green spent six years running teams of 100+ recruiters.Building offices. Managing people. Zero placements.When he launched Unico in April 2024, he had to go back to basics."I had to do role plays to myself. I hadn't qualified a candidate in six years."Day one was brutal. Just him, his house and a dog.But Michael had something most recruiters don't: a genuine answer to "what makes you different?"While everyone else competed on job boards chasing $30K fees, Michael went the opposite direction.Senior positions only. Architect level and above.New York Location onlyHis average fee jumped from $30K to $60K overnight.His biggest placement? $170,000.12 months later: $700K gross profit. Solo.Year two: $1.5M with just four people.But here's what makes Michael different.He's not scaling headcount - he's scaling quality.Ultra-niche: ServiceNow and bleeding-edge SaaS. One technology. Total focus.Last week, a major partner messaged him: "I've seen your posts. I've heard your reputation. We want to use you exclusively."He'd never spoken to them before..He's now targeting growth15 profitable recruiters and $3M in 2026.This week on The RAG Podcast, Michael tells the full story.We cover:- Why he walked away from running 200 people to start from scratch- How he made $700K in year one after six years out of recruitment- The "top 3%" model that clients can't say no to- Why he pivoted from $30K to $100K+ fees overnight- The AI screening tool that's changing his close rate- His LinkedIn strategy that generates 70% conversion ratesThis isn't about scaling fast.It's about a man who had to relearn his own trade, doubted himself daily, and built a $1.5M business in 20 months that doesn't require 100 heads to hit seven figures.No venture capital. No growth-at-all-costs.Just profitable headcount over vanity metrics.If you've ever wondered whether you can start your own agency after years of management - or if there's a smarter way to scale than just adding bodies – this episode has the blueprint.__________________________________________Episode Sponsor: AtlasAdmin is a massive waste of time. That’s why there’s Atlas, the AI-first recruitment platform built for modern agencies.It doesn’t only track CVs and calls. It remembers everything. Every email, every interview, every conversation. Instantly searchable, alwa
