About this episode
What differentiates Canadian podcasters from their American counterparts, eh? If you think about the first podcast that comes to mind, there's a pretty good chance it's American. That's because podcasting tends to feel—and in many ways actually is—pretty U.S.-centric. But that certainly doesn't mean there aren't a ton of fantastic, groundbreaking Canadian podcasters in the industry. From the struggle to identify Canada-specific resources to the future of marketing metrics, join Mary for a must-listen episode for every podcaster seeking to set their show apart. Listen to fellow Canuck Kattie Laur as they dig into all things Canadiana and pods. Kattie is an award-winning podcast producer and the editor of Pod the North, a popular newsletter that keeps subscribers in the know about everything happening in our country's podcast ecosystem. Kattie takes a refreshingly optimistic perspective on creating and marketing shows in Canada. She and Mary explore the unique Canadian culture built around celebrating difference and how traits like this truly set them apart from American showmakers. Make your podcast stand out, in Canada and beyond. Find out: What makes Canadian podcasters unique Why it's so hard to make a living as a podcast creator in this country How to share the Canadian perspective in our podcasts without overdoing it How to facilitate community interaction as an indie podcaster Links worth mentioning from the episode: Bumper: "Spotify Plays are One More Nail in the Download's Coffin" - https://wearebumper.com/blog/spotify-plays-are-one-more-nail-in-the-downloads-coffin Hear more about the podcast monetizing landscape in Episode 97, Embrace Curiosity to Grow a Vibrant Podcast Community with Chidinma Azubuike - https://www.organizedsound.ca/embrace-curiosity-to-grow-a-vibrant-podcast-community-with-chidinma-azubuike-episode-97/ Meet Mary at PodSummit YYC 2025 - https://www.podsummit.com/speakers25 Engage with Kattie: Learn more about her projects and services - https://www.kattielaur.com/ Listen to the Canardian podcast - https://www.kattielaur.com/canardian Subscribe to the Pod the North newsletter - https://podthenorth.substack.com/ Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email
