Is Bicycle Touring in Decline?

Bicycle touring numbers feel like they're down—fewer loaded panniers on the road, Adventure Cycling Association facing major financial headwinds, and a lot of long-time tourers quietly aging out. But is touring actually in decline, or is it just shifting into something that looks different—like bikepacking, gravel, and shorter, more flexible trips? In this episode I dig into Adventure Cycling's recent membership and financial update, talk through generational and economic trends, and explore whether we're seeing the end of an era… or just the end of one version of it. Is Bicycle Touring in Decline? What the ACA Letter Tells Us Recent email to ACA membership on a vote regarding selling their building in Missoula Membership down from almost 40,000 in 2023 to about 18,000 today. Donations down. Demand for guided tours has softened. Sales of maps/routes have dropped with free digital tools and GPS routes everywhere. Their diagnosis Members aging out of cycling. Some people don't feel enough value in a paid membership. Travel patterns are changing; inflation and costs are up; maybe fewer people committing to long guided tours. The building sale piece: ACA can sell their big, underutilized Missoula headquarters for ~$2.55M, then lease back just the space they need. The goal is to buy a "runway" of a few years to rebuild membership and modernize programs (digital experience, routes, tours, events). This is serious—membership halving in a couple of years is not a blip. But this is one institution. It's a single data point, not the whole story. Is ACA's Crisis Proof That Touring Is Dying? Possible "touring is in trouble" interpretation: If the biggest U.S. touring org is shrinking, maybe demand really is falling. Fewer people willing to pay for routes, maps, and guided tours could indicate less interest in traditional loaded touring. Alternative explanations: Value perception problem: If you can download GPX routes for free, people might not feel like they need a membership. Younger riders may not connect with a membership model or a print magazine in the same way. Business model problem vs. touring problem: Guided tours and paper maps are specific products. Those can decline even if DIY touring thrives. If a streaming-era kid doesn't buy DVDs, it doesn't mean movies are dead—just that the business model changed. Same question here: is ACA Blockbuster, or are movies in trouble? The Aging Out Effect The ACA explicitly mentions aging out of cycling. Talk through generational dynamics: A lot of classic touring energy came from the boomers and older Gen X. Long, multi-week tours requ