About this episode
What happens to selling when every buyer has instant access to information through AI?In this episode of The Partnership Playbook, Phil Hayes-St Clair explores why credibility, not information, is becoming the most valuable currency in modern selling.In this episode you’ll learn:Why the traditional pre-sales role is evolving into a Decision PartnerThe Decision Partner Architecture GTM leaders can implement immediatelyHow credibility improves pipeline quality, trust formation, and customer retentionListen now to learn how forward-thinking GTM leaders are redesigning their commercial teams for the AI era.New episodes Tuesday, Thursday and Saturday.More from Phil Hayes-St ClairSubscribe to my weekly Leadership Letter (and get immediate access to my Frameworks Vault)FOR CEOsIf you’re stepping into bigger leadership moments and want support at the CEO level, explore my CEO Coaching.FOR GTM LEADERSIf you're ready to build a repeatable GTM system that actually closes deals and creates leverage for your organisation, apply to join The Partnership LabFind me on LinkedInThe Partnership Playbook is the podcast for leaders who want to grow with clarity, create leverage through partnerships, and lead their teams with meaning. Each episode gives you practical insights drawn from two decades of building and backing companies, coaching CEOs, and closing high-value partnerships across industries. You’ll learn how to scale yourself as a leader, choose partners that help you grow faster, and turn trust, alignment, and first wins into momentum that lasts.PS - Have a CEO guest recommendation for the show? Share this link with them.
