About this episode
What makes a partnership actually work?Too many companies chase logos, launch press releases, and declare “partner-first”—only to find out later it didn’t move the needle. Adrienne Coburn shares how to build partnerships that fuel growth, not just optics.In this episode, you’ll learn:How to structure partnerships around mutual tension and trustWhy internal selling is ongoing, and how to do it wellThe step-by-step difference between performative and revenue-generating partner programsIf you’re serious about using partnerships to drive real growth, this episode is your playbook.🎧 Listen now to build partnerships that matter.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Get 100 proven partnership tactics to earn trust and drive growth through high-value partnershipsFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.
