Why your favorite 'expert' is overrated and how to avoid their trap
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Why your favorite 'expert' is overrated and how to avoid their trap

43:17 Mar 13, 2015
About this episode
Here's what you'll get in this week's episode: When you're done listening, be sure to download the 'Digital Delivery Postman Method' by clicking here. This is the exact workflow I use, and will help you to stay top of mind with your email list and podcast listeners. The ONE purpose your podcast should serve (besides your audience) Why you should stop asking for ratings and reviews in your show How to connect with your audience beyond your show (hint: it’s not social media) Why podcasting is a one-way street (the reason why I share my SoundCloud link OVER iTunes any day of the week) The the three things you need in order to build your audience (miss one of these and you’ll stifle your growth) The step 99% of podcasters skip (this is what keeps podcasts from becoming businesses) Where you should drive listeners if you want to build a conversation (and relationship, for that matter) The little technique I used to double my email list (and a step-by-step walkthrough I’m giving away for free so that you can do the same) Why podcasting is the WORST way to grow your email list The metric you should be measuring (hint: it’s not podcast subscribers or downloads) Where I failed with all of my previous podcasts (miss this, and you’ll probably fail, too) Give this away if you want to grow your community (and get them to your webinars to convert) The BIG mistake the ‘big guys’ are making by emailing weekly (and the trap you’ll fall into by following their thoughtless lead) Why you should be emailing more frequently (this is how you can become the ‘stand out’ leader in your industry) The difference between leaders and experts (and why you don't want to be the latter) My framework for communicating with your list daily (and why you’ll want to stop weekly communication all together) How to tie your marketing and business into your personal life with lessons The scheduling tactic to implement that will ensure your success with email communication The power in being observant of your life (and the method I learned to start exercising the ‘pay attention’ muscle ASAP) The full-proof method you need to use if you want to avoid or breakthrough writer’s block (this is what gets the words flowing) What not to do at the end of your email (and how to get responses, clients, and sales) The BEST thing to include in your emails to get your readers to take action (and what steps to
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