About this episode
This episode features Chloe Luxton, founder and creative director of Bramley, a B Corp-certified bath, body and wellbeing brand known for its natural essential-oil blends and a sustainable ethos. Chloe shares her background from Paperchase to Cowshed at Soho House, and how Bramley began in 2009 when she couldn’t find a natural, soulful, beautiful bathroom product range for her husband Charlie’s country pub hotel, The Beckford Arms. She explains launching quickly with six core products, using industry relationships, growing through hospitality and word-of-mouth, building the business around raising three children, current operational challenges, and opening Bramley’s first shop in Bath.00:00 Podcast Mission Intro00:55 Meet Chloe Luxton02:19 The Pub Bathroom Problem04:06 Racing to Launch06:55 Why It’s Called Bramley08:37 From Side Project to Brand10:33 Industry Edge and Slow Growth12:27 Motherhood and Scaling Up16:48 Team Culture and Hiring19:37 Operational Challenges and Stock21:06 Supplying The Pig Hotels22:30 Perimenopause and 3AM Lists24:58 Going High Street with a Shop25:44 Bramley In One Place26:02 Why Bath Makes Sense26:30 Finding The Perfect Space28:10 Learning Retail Fast30:38 Designing A Store Experience31:33 Balancing Family And Work33:28 Creativity And Community35:23 Three Two One Reflections38:37 Lessons Learned And Thanks44:07 Closing Thoughts And Farewell Find Bramley here: https://www.bramleyproducts.co.uk/And follow on Instagram @bramleyproductsSupport the showEdited and produced by Jo Glynn-Smith 2025. Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BXFor bookings: eightworks@eightclub.co.uk Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change. Instagram @jojoglynnsmith and @themidlifeentrepreneurContact: enquiries@joglynnsmith.comwww.joglynnsmith.comMUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.ioPHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com
