About this episode
Join Jo on The Midlife Entrepreneur Podcast as she converses with Helen Hopkins, also known as the Mealtime Maverick. Helen, a batch cooking specialist, wellness coach, and author with a massive online following, shares her entrepreneurial journey from going viral on Instagram in 2024 to publishing her first book, Mix and Match Batch. Helen discusses the pressures and rewards of her newfound fame, the impact of her personal struggles, and how she efficiently manages her thriving business with the help of her husband. Listen to Helen’s approach to balancing creativity with business strategy, and find out her top three investments, two regrets, and who she thanks for her success. 00:00 Welcome to The Midlife Entrepreneur Podcast00:54 Introducing Helen Hopkins: The Mealtime Maverick02:04 Going Viral on Instagram: The Journey03:15 The Challenges and Realities of Viral Fame04:47 DM Automation: Managing the Influx12:11 Balancing Personal Life and Business16:03 Creating the Mix and Match Batch Cookbook27:00 Balancing Family Meals28:20 The Business Evolution28:41 Membership and Income Streams29:08 Affiliate Marketing Insights30:10 The Role of Community32:40 Working with a Partner37:46 Future Aspirations41:35 Reflecting on Success and Challenges51:41 Closing Thoughts and Tips You can follow Helen at:Instagram @mealtime.maverickhttps://mealtimemaverick.com/ Her new book ‘Mix and Match Batch’ is available to order on Amazon now. Support the showEdited and produced by Jo Glynn-Smith 2025. Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BXFor bookings: eightworks@eightclub.co.uk Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change. Instagram @jojoglynnsmith and @themidlifeentrepreneurContact: enquiries@joglynnsmith.comwww.joglynnsmith.comMUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.ioPHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com
