EP22: Carol Lovell, Adventurer and Founder of Stow London, the luxury handbag and accessories brand.
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EP22: Carol Lovell, Adventurer and Founder of Stow London, the luxury handbag and accessories brand.

50:02 Oct 21, 2025
About this episode
In this episode of The Midlife Entrepreneur Podcast, host Jo talks to Carol Lovell, the adventurous founder of Stow London, a luxury handbag and accessories brand known for its British design and Spanish craftsmanship. Carol shares her inspiring journey from launching Stow in 2013, navigating the rapid growth, handling personal and business challenges, to making the bold decision to step back in 2022 due to health concerns. She discusses how she sold the business to her manufacturing partner Adam but remains involved as a partner and strategist. The episode touches on the relief and challenges that came with stepping back, managing decisions made by others, and finding a better life balance. Carol also discusses the strategic partnership with Tanner Leatherstein, a TikTok sensation and now Director of Craftsmanship at Stow. The conversation delves into the impact of the COVID-19 pandemic and how it pressured her to re-evaluate her priorities. Carol concludes with reflections on maintaining excitement in her role and embracing new adventures. The episode wraps up with Carol’s list of three investments worth every penny, two things she wishes she had done differently, and one person she’d like to thank. 00:00 Introduction to the Midlife Entrepreneur Podcast00:15 Meet Carol Lovell: Founder of Stow London00:33 The Journey of Stow London01:02 Challenges and Triumphs01:39 Selling the Business and Stepping Back02:57 Adjusting to a New Role05:22 Health and Well-being07:15 The Decision to Sell or Close07:57 A New Beginning with Adam09:27 Tanner Leatherstein's Influence14:19 The Early Days of Stow17:11 Building the Business25:38 The Meghan Markle Effect28:15 Growth and Publicity Milestones28:52 Entering Harrods: A Dream Come True29:51 Impact of COVID-19 on Business31:07 Navigating the Pandemic Challenges32:01 Reflecting on Personal and Business Health38:24 Transition to a Balanced Life40:37 Key Investments and Lessons Learned47:07 Final Thoughts and Future OutlookSupport the showEdited and produced by Jo Glynn-Smith 2025. Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BXFor bookings: eightworks@eightclub.co.uk Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change. Instagram @jojoglynnsmith and @themidlifeentrepreneurContact: enquiries@joglynnsmith.comwww.joglynnsmith.comMUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.ioPHOTOGRAPHY by JONATHAN GLYNN-SMITH
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