About this episode
Starting Over: A Midlife Entrepreneur's Journey with Juliet FallowfieldIn this episode, Jo interviews Juliet Fallowfield, a seasoned PR professional and podcaster with over 25 years of experience with luxury brands like Burberry, Chanel, and De Beers. Juliet shares her transition from a corporate career to founding her own PR and podcast consultancy, Fallowfield and Mason, in 2020 amidst personal and professional upheaval. They discuss the advantages of starting a business in midlife, the importance of self-knowledge and financial planning, and the unique challenges faced by midlife entrepreneurs. Juliet elaborates on how her podcast 'How to Start Up' was born out of her desire to help others by sharing her journey and the wisdom she garnered from numerous entrepreneurial friends. 00:00 Welcome to the Midlife Entrepreneur Podcast00:23 Juliet Fallowfield's Career Journey02:40 The Turning Point: Personal and Professional Challenges04:32 Starting a Business During a Pandemic06:43 Launching the 'How to Start Up' Podcast08:39 The Advantages and Challenges of Midlife Entrepreneurship12:47 PR and Podcasting Services at Fallowfield and Mason15:04 The Importance of Storytelling in Business18:40 Navigating Sales and Client Relationships22:01 The Importance of Asking for Help22:37 Embracing Midlife Challenges and Blessings24:18 Recognising Your Value and Pricing Strategies26:06 The Power of Energy and Pro Bono Work28:31 Navigating Business Growth and Economic Challenges31:08 Self-Discovery and Financial Planning36:21 Burnout and the Feather-Brick-Truck Theory38:25 Gratitude and Lessons from Redundancy40:39 Conclusion and Final Thoughts Juliet’s 3,2,1:3 things you’ve invested in that have been worth every penny:1. Counselling to support her through grief and loss2. The Team who are fantastic and inspire her every day3. Flights, she loves travel2 things you wish you’d done differently:1. Looked after myself and not burnt out2. listened to myself and my body more, prioritised self-care1 person you’d like to thank:1. The Graff’s for making me redundant, without which I wouldn’t be here with you today. Fallowfield and Mason PR and Podcasting Consultancy www.fallowfieldmason.comInstagram @fallowfieldmasonJuliet's podcast is called 'How to Start Up' listen wherever you get your podcastsSupport the showEdited and produced by Jo Glynn-Smith 2025. Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BXFor bookings: eightworks@eight
