About this episode
In this episode of The Midlife Entrepreneur, Jo is joined by Emma Knight, an award-winning book publicist and founder of Studio 49, a communications agency specialising in book publicity. Together, they delve into Emma's journey of founding her own agency after 20 years in employment, discussing the challenges and rewards of taking such a bold step in midlife. Emma shares insights into her career, the importance of personal belief and timing, and the nuances of running a successful communication business. The episode also highlights the significance of networking, ongoing self-promotion, and meticulous planning. Emma brings to light her passion for working with authors, the evolving landscape of book publicity, and her collaborative efforts with Milk Publicity. The conversation rounds off with Emma's 3, 2, 1 list, offering valuable advice and reflections on her entrepreneurial journey. 00:00 Welcome to the Midlife Entrepreneur Podcast00:14 Introducing Emma Knight: A Journey in Book Publicity01:41 The Decision to Go Solo02:45 Balancing Family and Career04:15 Challenges and Opportunities in Book Publicity06:19 Building Studio 49: From Concept to Reality09:25 The Importance of Networking and Support13:24 First Clients and Early Success14:14 Seasonal Trends in the Book Industry21:29 The Rise of Audiobooks23:02 Defining Success and Trusting Intuition25:13 Delivering High-Level Service25:39 The Power of Passion and Coffee26:03 From Math to Musicals26:38 A Career Shift Inspired by Feedback28:05 The Journey to BBC and Beyond29:06 Outsourcing and Efficiency30:21 The Importance of Networking34:42 Investments Worth Every Penny40:49 Reflecting on Choices and Gratitude43:58 Final Thoughts and FarewellSupport the showEdited and produced by Jo Glynn-Smith 2025. Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BXFor bookings: eightworks@eightclub.co.uk Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change. Instagram @jojoglynnsmith and @themidlifeentrepreneurContact: enquiries@joglynnsmith.comwww.joglynnsmith.comMUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.ioPHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com
