About this episode
Jo is joined by Anna Youngson, a retail and merchandising expert and founder of Majury Merchandising, who helps fashion founders make smarter data-led decisions to grow profit. Anna shares three ways to maximise sales opportunities: (1) know your customer, using the fundamentals of the five rights of merchandising - right product, right price, right place, right quantity, and right time; (2) always ask why and quantify results so you can learn from what sells (or doesn’t), stay ahead of shifting trends, and test new options alongside bestsellers without overcommitting stock; and (3) prioritise profitability over sales growth by managing stock investment, improving cash flow, and finding cost levers such as supplier negotiation, reviewing free delivery thresholds, auditing Shopify app spend, and planning production and shipping to avoid costly air freight. Jo closes by directing listeners to follow and review the podcast, and invites midlife entrepreneurs to get in touch via enquiries@joglynnsmith.com. 00:00 Welcome to the 15 Minute Masterclass + Meet Anna Youngson00:35 The Big Question: 3 Ways to Maximize Sales Opportunities01:34 Tip #1: Know Your Customer (and the 5 Rights of Merchandising)03:25 Tip #2: Always Ask Why, Learn From What Sold (and What Didn’t)04:22 When to Move On From a Bestseller + How to Test Newness06:57 How Anna Helps Founders: Mentoring vs. Done-For-You Merchandising08:38 Tip #3: Profit Over Vanity Sales, Buy to a Plan & Control Stock09:48 Hidden Profit Levers: Free Shipping Thresholds, App Costs, and Supplier Negotiation11:35 Planning & Logistics: Critical Paths, Shipping Consolidation, and Scenario Planning13:30 Recap of the 3 Tips + Final Takeaways and Sign-Off Follow Anna on Instagram @majurymerchandisingOr visit https://www.majurymerchandising.com/ Support the showEdited and produced by Jo Glynn-Smith 2025. Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BXFor bookings: eightworks@eightclub.co.uk Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change. Instagram @jojoglynnsmith and @themidlifeentrepreneurContact: enquiries@joglynnsmith.comwww.joglynnsmith.comMUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.ioPHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com
