About this episode
Jo speaks with Rebecca Hopkins, co-founder of Balance Me, a B Corp certified skincare brand rooted in science and naturally active, clinically backed formulas. Marking 20 years in business, Hopkins shares three ways to maintain brand relevance: evolve brand expression without losing the brand’s core essence, amplifying what the brand can authentically and legitimately own (including clinical credibility and wellness roots); stay obsessively close to customers by gathering data and feedback through founder-led skin consultations, product testing with customers, WhatsApp groups, surveys, community days, ambassadors, and social media presence; and innovate intelligently by keeping up with scientific advances and ingredients while simplifying language and guidance so customers can trust the essentials without feeling overwhelmed. Jo recaps the three tips and closes with subscription and guest-nomination details.00:00 Welcome to Masterclass00:19 Meet Balance Me Founder01:10 Tip One Brand Essence01:17 Origins and Evolution03:17 Modern Market Positioning06:03 Tip Two Customer Closeness07:45 Community and Feedback Loops10:50 Tip Three Smart Innovation11:52 Simplify the Science Story13:37 Recap and Final Thoughts15:21 Subscribe and ContactYou explore all the wonderful products at Balance Me here: https://www.balanceme.com/And follow them on instagram @balancemeskincareSupport the showEdited and produced by Jo Glynn-Smith 2025. Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BXFor bookings: eightworks@eightclub.co.uk Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change. Instagram @jojoglynnsmith and @themidlifeentrepreneurContact: enquiries@joglynnsmith.comwww.joglynnsmith.comMUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.ioPHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com
