About this episode
Episode Summary: If your Instagram posts feel like they’re disappearing into the void lately—you’re not imagining it. In this episode, I’m breaking down the just-revealed 2025 changes to Instagram’s algorithm and content strategy, based on a brand-new interview with Instagram Head Adam Mosseri on the Build Your Tribe podcast with Brock Johnson.From why hashtags aren’t helping anymore, to why Reels still matter (but only if you do this), to how Lives have lost their edge—this is your updated playbook. I’ll also share the one thing Mosseri didn’t say out loud, but every creative business owner needs to hear.Interior designers, content creators, and creative entrepreneurs—this episode will shift how you show up on Instagram moving forward.What You’ll Learn:The truth about hashtags in 2025 (spoiler: they’re not helping your reach)Why Lives aren’t being prioritized—and what to do insteadThe new “content ecosystem” approach to Reels, Stories, Posts & CarouselsThe strategy shift Instagram wants from you—and how to deliver itHow to use “Trial Reels” to test what works and grow smarterThe real reason your content isn’t getting seen—and the fixMentioned in the Episode:Build Your Tribe Interview with Adam MosseriThe McClain Method on Instagram: @themcclainmethodFree Download: Instagram Strategy 2025 Fast Action Checklist? Follow me on Instagram: @themcclainmethod ? Subscribe to The McClain Method wherever you listen to podcastsFREE DOWNLOAD: Instagram 2025 Strategies Checklist https://mcclainmethod.com/ig2500:00 Introduction: The Truth About Instagram in 202500:21 Welcome to the McLean Method01:16 Instagram's 2025 Strategy Unveiled01:55 Reels: The Dominant Force on Instagram02:35 The Decline of Instagram Lives03:11 Hashtags: Reality Check05:10 Optimizing Your Content Mix07:06 The New Instagram Content Hierarchy08:31 Key Takeaways and Final Thoughts11:38 Actionable Steps for Your Instagram Strategy14:04 Conclusion and Next StepsText Me a Message!Support the show? For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!Sign up for my free 40 min training:
