About this episode
In this episode of The Designer Within podcast, host John McClain chats with Leonardo Ledesma, founder of Art Seen, an art advisory and curatorial service based in Los Angeles. Leonardo shares his journey from studying architecture to creating a successful art advisory firm that caters to designers, architects, and collectors. They discuss the organic growth of Art Seen, the importance of engaging and personalized client relationships, the role of technology in the art business, and the evolving demands of both residential and commercial art projects. Leonardo also offers insights into selecting art for different spaces, the significance of good lighting, and building long-term client trust. The episode wraps up with details on Art Seen's upcoming participation in SCOPE Miami and a recent collaboration with Genesis. This conversation is full of valuable lessons and inspiration for interior design business owners looking to integrate art into their projects.00:00 Introduction to The Designer Within Podcast00:43 Meet Leonardo Ledesma: Founder of Art Seen02:02 Leonardo's Journey from Architecture to Art05:06 The Business of Art: Challenges and Triumphs09:33 Evolution of Art Scene: From Analog to Digital13:51 Finding and Representing Unique Artists14:54 Collaborating with Designers and Architects17:05 Art for Residential vs. Commercial Spaces19:13 Advice for New Clients and Designers20:19 Establishing Client Relationships20:48 Addressing Budget Concerns22:25 Building Trust with Clients24:36 Advice for Designers29:10 The Importance of Lighting31:23 Handling Demanding Clients34:05 Building Long-Lasting Client Relationships40:55 Upcoming Events and ProjectsText Me a Message!FREE VIDEO TRAINING DIRECT FROM JOHN:Design feels natural.The business side doesn’t.Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.? Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registrationThe Fresh Patch Podcast - Where Good Pets Get It. Welcome to the Fresh Patch Podcast where we talk about everything, from dog...Listen on: Apple Podcasts Support the show? For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for inf
