About this episode
In this episode, Bruce talks about another large Canadian tech giant's product marketing strategy: Shopify. Today we’re going to talk about Shopify’s origins. Their humble beginnings marketing to super small business owners selling trinkets and their Etsy creations online. Long before their behemoth partnership with Walmart and long before 16-year-olds were making 20K per month on Shopify selling youtube courses, Shopify needed to get a bunch of small business owners on their platform and beat out WooCommerce, BigCommerce, etc.
This is how they leveraged:
Product as a growth hack (free trials)
Owning the marketing and product value chain
Content growth
