About this episode
Not MQLs. Not leads. Not pipeline generated. Bruce has a refreshing convo with Zoe Chung of BioBox Analytics today talking about how her north star is the number of customers she talks to. Putting the customer first is what Zoe is in charge of 100%. There is an incredible amount in this episode, which covers everything from her background in paid search and SEO in nonprofit to finding her why as a marketer for a bio-genomic startup.
Zoe talks about how finding communities for certain products is similar to Pokemon Go, as well as why the recent Netflix drama, Startup has become an inspiration for her. She also talks about how she works alongside product to ensure that as MD, her messaging and product promotion is on point.
At BioBox, they are a team of six with three departments: Founders, Marketing, and Product. Learn more about what they do at https://biobox.io/
