EP68 What the pros are saying about deepfakes, AI integration, and the trust deficit, with Phil Borremans

Send a textIn this episode, Philippe Borremans joins the podcast to explore key crisis preparedness and response strategies, including the growing challenges of deepfake videos, the widening trust deficit, and persistent capability gaps in the crisis comms field. Phil shares key findings from his latest annual survey of over 100 crisis communications professionals — revealing results that are both surprising and, in some cases, annoyingly familiar. We discuss the future challenges of  AI and approaches to applying this new and rapidly evolving tool into the crisis comms mix. We also touch on short, fun ways to engage teams in micro-simulations to help reinforce your current crisis response plan.As always with Phil, the discussion dives deep fast, delivering practical insights and valuable takeaways for crisis comms practitioners.  Find Phil and his highly respected newsletter Wag the Dog at wagthedog.io.Find results and discussion of his crisis comms survey here.We'd love to hear from you. Email the show at Tom@leadinginacrisis.com.