About this episode
What kind of brand shuts down its entire production line for 72 hours just to ferment a single ingredient? In episode 270 of the Korean Beauty Show podcast, we’re sitting down with Mixsoon, a K-Beauty brand that stands out for all the right reasons. In an industry built on speed, duplication and sometimes more hype than integrity, this brand is doing things differently, from farming its own Centella on Jeju Island to rejecting fear-based clean beauty narratives. Access Full Show Notes for this Episode: Here CONNECT WITH MIXSOON Instagram: https://www.instagram.com/mixsoon_intl/ Korean Site: https://mixsoon.co.kr/ US Site: https://mixsoon.us/ Customer Service: global_cs@mixsoon.us CONNECT WITH LAUREN Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancyWatch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcastFollow me on Threads: https://www.threads.net/@lauren.kbeautyMy Instagram: http://www.instagram.com/lauren.kbeautyShop K-Beauty: http://www.stylestory.com.au/Shop Jelly Ko: http://www.jellyko.com.au/Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeautyStay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signupTake the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ EPISODE SUMMARY Lauren sits down with Mina from Mixsoon to discuss: The founder’s beginnings as a distributor and how the brand “Mixsoon” was born How Mixsoon approaches both formulation and fermentation Growing their own Centella asiatica on a farm in Jeju Island How the brand went from insider favourite to internatio
