About this episode
In Episode 269 of The Korean Beauty Show, host Lauren Lee takes you behind the scenes at in-cosmetics Korea 2025 to uncover the latest ingredient trends. From marine sponge microneedling to fermented collagen and high-performance sunscreen tech, Lauren breaks down what was real, what was marketing fluff and what might end up in your next favorite beauty product.This episode also touches on the future of beauty R&D, insights from STYLE STORY’s consultancy arm and what today’s expo floor says about tomorrow’s skincare shelf. Access Full Show Notes for this Episode here CONNECT WITH LAUREN Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancyWatch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcastFollow me on Threads: https://www.threads.net/@lauren.kbeautyMy Instagram: http://www.instagram.com/lauren.kbeautyShop K-Beauty: http://www.stylestory.com.au/Shop Jelly Ko: http://www.jellyko.com.au/Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeautyStay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signupTake the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ In This Episode We Cover: Spicules: Marine sponge microneedles pitched as natural micro-exfoliators Exosomes: Stem cell-derived delivery agents with murky regulatory status Trending Functional Oils: Armorpheus, green coffee, ginseng, yuja, vetiver Vitamin K2: The “age killer” for vascular health and eye rejuvenation Astaxanthin LQ:
