About this episode
September 2024, Talking points:- What does success even look like?- Effective communication of expectations and roles to employees- Leveraging the power of employees to scale businesses- Outsourcing all tasks that can be more efficiently performed by others- The meta skills of problem solving & skill attainment being more important than the skill itself- A willingness to fail as a necessary process of learning the craft and producing quality- The importance of mental health as a function of business growth- Tripling down on what is working until that leverage point is maximised- How to capitalise on viral success- Knowing the soft and hard bottlenecks that are stopping growth- 10x is easier than 2x thinking - book recommendation- Focusing on success metrics (profit) over vanity metrics (social media numbers)- Focusing on authenticity as a social media strategyMatt’s current focus: Setting up and releasing a website and online store with SEO optimisedFollow: Matt @thebeardedpigau & thebeardedpig.com.auZac’s current focus: Building up the online shop, adding the collection of audio files and video files for purchase. Start promoting Hunt Your Own ShadowFollow: Zac @zacpphillips & zachary-phillips.com