About this episode
March 2025, Talking points:Social media landscapes and TicTok successVanity metrics vs real salesReframing competition (other small businesses should be allies)Scientific approach to testing changes vs feeling itPicking a strategyAuthenticity and consistency as a marketing strategyMatt’s current focus: Concerted effort around marketing to grow sales and stress test staff and process (then to fix what breaks) - Follow @thebeardedpigau & thebeardedpig.com.auZac’s current focus: Sort out level 2 blogs and website flow, upload counseling promotion video, start hot and cold outreach - Follow @zacpphillips & zachary-phillips.com
