About this episode
Chris Peterson, author of Red and Blue Customers, shares his mind-blowing concept: political values shape what people buy. Peterson uncovers how liberals seek innovation while conservatives prioritize reliability—and how businesses can cash in on this. From Apartments.com to WeatherTech, he shares real-world examples of brands nailing values-based marketing. Plus, he drops a free tool to decode your customers’ political leanings. Whether you’re a marketer, salesperson, or entrepreneur, this episode will flip your perspective on connecting with your audience. Tune in to learn how to boost sales, build loyalty, and thrive in a polarized world with empathy and smarts. =====?Listen out for: - Political values influence buying decisions.- Tailor marketing to liberal or conservative values.- Free tool to analyze customer political leanings.- Real-world examples: Apartments.com and WeatherTech.- Boost sales with values-based strategies.=====??New to Selling with Love Podcast?Check out the Selling With Love Book! http://jasonmarccampbell.com/bookJoin The Selling With Love Facebook Group https://bit.ly/3ygRLGiSubscribe to the YouTube Channel HERE: https://youtube.com/c/sellingwithlove?sub_confirmation=1=====?I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:Instagram: https://www.instagram.com/jasonmarccampbell LinkedIn: https://www.linkedin.com/in/jasonmarccampbell*Selling with Love Podcast was previously known as Superhumans at Work by Mindvalley.#ChrisPeterson #JasonMarcCampbell #SellingWithLoveAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
