About this episode
Get ready to dive into the world of social media for driving instructors with Keanan LA and Terry Cook. This conversation highlights the importance of utilizing platforms like TikTok to engage with younger audiences and promote road safety in a fun and relatable way. Keanan shares his journey from actor to road safety presenter, emphasizing that creating engaging content doesn't require perfection; it's about being authentic and enjoying the process. The discussion also covers practical tips for beginners, such as leveraging trending content and managing online comments, ensuring that instructors can confidently navigate the digital landscape. As they explore the balance between creativity and strategy, you'll discover valuable insights to elevate your own social media game while keeping the tone light and humorous.Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.Follow First Car on TikTokSign up for The Instructor Podcast NewsletterFollow The Instructor Podcast WhatsApp channelTo elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring:Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others.The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTube
