About this episode
In this episode, Kody chats with Katie Olthoff, co-founder of Chop Local and Chop Local University, about helping farmers sell meat directly to consumers in today’s market. Katie shares how she transitioned from teaching elementary school in rural Iowa to building an online farmers' market that connects producers with buyers nationwide. Together, they unpack the difference between custom-exempt and retail meat sales, how inspection laws affect shipping, and why clear pricing and education are key to building trust with customers. Katie also shares insights on simplifying online sales, using email marketing instead of relying on social media, and creative strategies for selling the lesser-known cuts that often sit in farmers’ freezers.
Episode Links
Chop Local Website: https://choplocal.com/
Chop Local University: https://www.choplocaluniversity.com/
Facebook: https://www.facebook.com/choplocalmeat
YouTube: https://www.youtube.com/@choplocal
Podcast: Meat Success
Kody Links
Website: https://www.thehomesteadeducation.com/
Shop Curriculum: https://www.thehomesteadeducation.com/shop
Speaking Events: https://www.thehomesteadeducation.com/events
Facebook: https://www.facebook.com/thehomesteadeducation
Instagram: https://www.instagram.com/homestead_education
Watch episode on YouTube: https://www.youtube.com/@homesteadeducation
