About this episode
Today’s EpisodeWhy do some AI products feel like magic while others feel like work?You shipped. It works. Your metrics show “success.”But users aren’t coming back. They’re not telling friends. And next quarter, they’ll switch to the competitor with a better model.Nesrine Changuel built Spotify Wrapped and ran Google’s Delight Team. Today, she’s giving you the complete playbook:The 4-step Delight Model to engineer emotional connection (not just satisfaction)----Check out the conversation on Apple, Spotify and YouTube.Brought to you by:* Miro: The AI innovation workspace* Vanta: Leading AI compliance platform* Testkube: Leading test orchestration platform* Kameleoon: Leading AI experimentation platform* The AI PM Certificate: Get $550 off with ‘AAKASH550C7’-----Key Takeaways01 | Understand the 3 Types of DelightLow Delight solves functional needs only. Surface Delight adds emotion without function (confetti, animations). Deep Delight combines both - solving problems while creating emotional connection. ChatGPT and Cursor win because they nail Deep Delight. Most PMs only ship Low Delight.02 | Follow the 50-40-10 RuleAllocate 50% of your roadmap to Low Delight (core functionality), 40% to Deep Delight (differentiation), and 10% to Surface Delight (brand personality). Deep delight drives 2x retention, 2x referrals, and 2x revenue versus satisfied users. This is your competitive moat.03 | Start with Motivational SegmentationStop segmenting by demographics. Identify WHY users actually use your product. Map functional motivators (search, get inspired) AND emotional motivators (feel less lonely, feel proud). Your users aren't all using your product for the same reason.04 | Use the Delight GridCreate a grid with functional motivators on vertical axis and emotional on horizontal. Place every feature idea on it. Only functional = Low Delight. Only emotional = Surface Delight. At the intersection = Deep Delight. Can't map it? Don't build it.05 | Apply the Humanization TechniqueAsk
