About this episode
We could talk a million things with Tanguy Crusson but I’m keeping it to what I like the most about his work - Product Discovery.He shares a rare, behind-the-scenes look at how his team at Jira Product Discovery uncovers real user problems, validates solutions quickly, and avoids wasting time on ideas that won’t land.----Brought to you by:Jira Product Discovery: Plan with purpose, ship with confidenceProduct Faculty: Get $500 off the AI PM certification with code AAKASH25Vanta: Automate compliance, security, and trust with AI (Get $1,000 with our link)AI PM Certification: Get $500 off Miqdad Jaffer (of OpenAI)’s certification----Timestamps:Preview & Intro — 00:00:00Has AI Actually Changed Product Discovery? — 00:00:27Ad: Jira Product Discovery — 00:10:50Ad: AIPM Certification with OpenAI PM — 00:11:45Where AI Truly Helps in Discovery (Real Use Cases) — 00:12:32Watch the Live Demo on YouTube for Full Context — 00:14:34The Discovery Process (Deep Dive)Phase 1 – Wonder: How Atlassian Uncovers Real Problems — 00:16:51Why Tanguy Hasn’t Written a PRD in 5 Years (+ Wild Engineer Story) — 00:21:04How to Lead Great User Interviews (Tips from a UX Researcher) — 00:25:24Ad: Vanta Compliance & Security — 00:28:30Ad: AI Evals for PMs & Engineers — 00:29:34The Right Way to Structure Discovery Documents — 00:30:34How Atlassian Actually Uses Tools for Product Discovery (Full Stack Demo) — 00:33:23Why This System Works Better Than Traditional PM Workflows — 00:41:24Moving Through DiscoveryPhase 2 – Explore: Rapid Prototypes & Real Feedback — 00:41:58Phase 3 – Make: When the Team Commits to Building — 00:49:04“Just Ship It” is Bad Advice — Here’s Why — 00:52:24Can You Trust Feedback from Free Users? — 00:56:00Phase 4 – Impact: Measuring Real-World Results — 01:07:33How to Build Real Trust as a Product Manager — 01:14:41PMs Want to Keep Engineers Busy: Good Strategy or Trap? — 01:17:46Aakash: “I Wish I Talked to You 10 Years Ago”, Here’s Why — 01:22:46Closing Reflections & Takeaways — 01:26:33----Key Takeaways:1. Discovery isn’t a phase, it’s a system. Atlassian runs product discovery continuously, not just “before development.” It’s embedded across problem finding, prototyping, buil
