About this episode
? What does it really take to build a world-class music festival from scratch?On this episode of Stop, Look & Listen, ?? host LeTroy Gardner sits down with Billie-Jo Aasen, CEO of The Festival Company and the visionary behind Mudfest, Canada’s largest motorsports and music festival. ??Billie-Jo shares her journey from a tiny Canadian town to producing major festivals across North America, breaking down the risks, planning, and people-first culture behind her success. She also pulls back the curtain on the realities of festival management, lessons from industry missteps, and how Mudfest grew into a family-friendly, community-driven experience.Beyond the stage, Billie-Jo opens up about how motherhood reshaped her perspective and inspired her growing commitment to youth mental health advocacy, proving that real impact extends far beyond the festival grounds. ??Whether you’re an entrepreneur, creative, festival lover, or community builder, this episode is packed with inspiration, hard-earned lessons, and gems you don’t want to miss. ?? Tap in, subscribe, and share if you believe music, leadership, and live experiences can truly change lives.?? Explore our full family of shows at ? www.pushplaypods.com? Connect with Billie-Jo Aasen? Facebook: https://www.facebook.com/billiejobryce? LinkedIn: https://www.linkedin.com/in/billie-jo-aasen-59428931/? Instagram: https://www.instagram.com/billiejoaasen/? Website: https://thefestivalcompany.com/Join LeTroy Gardner for this powerful conversation on Stop, Look & Listen—stream this episode and more now at www.pushplaypods.com.
