609: From $0 to $20M in 3 Years Selling Suppliments | Damien Fitzpatrick

From professional rugby player to successful entrepreneur, Damien Fitzpatrick built a sports recovery brand trusted by elite athletes around the world. In this interview, Damien shares how he went from the highs and lows of a professional sports career to creating Pillar Performance, a multimillion-dollar supplement company now used by Olympians and major sports teams. Discover how he turned an untapped niche into a global opportunity, scaled distribution in Australia and the U.S., and built a brand that dominates the high-performance nutrition category. What you’ll learn in this interview: • How Damien transitioned from athlete to entrepreneur • The painful injury that inspired the idea for Pillar Performance • How he built trust and credibility in a skeptical market • Why focusing on a niche audience first accelerated growth • The marketing and retail strategies that fuelled their global expansion • What founders can learn from elite athletes about resilience and mindset • How to use brand positioning to stand out in a saturated supplements market By the end of this episode, you’ll learn how to identify a niche, validate demand, and build a trusted brand from scratch—straight from a founder who’s lived both the athlete and entrepreneur journey. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ??https://your.omnisend.com/foundr?? to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial ? ??https://www.foundr.com/startdollartrial?? PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? ? Starting from scratch? Apply here ? ??https://foundr.com/pages/coaching-start-application?? ? Already have a store? Apply here ? ??https://foundr.com/pages/coaching-growth-application?? CONNECT WITH NATHAN CHAN Instagram ? ??https://www.instagram.com/nathanchan?? LinkedIn ? ??https://www.linkedin.com/in/nathanhchan/?? CONNECT WITH DAMIEN FITZPATRICK Website ? https://pillarperformance.shop/ Instagram ? https://www.instagram.com/damienfitzpatrick/ LinkedIn ? https://www.linkedin.com/in/damien-fitzpatrick-a27443114 FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube ? ??https://bit.ly/2uyvzdt?? Website ? ??https://www.foundr.com?? Instagram ?