Eureka: How Whitebox Cocktails turned a negroni into a global business selling millions of cans

We meet Pietro Collina, co-founder of Whitebox Cocktails, a company making full-strength, single-serve classics such as negronis, espresso martinis and cosmopolitans. Collina talks about creating canned cocktails and scaling the brand to international shelves.See omnystudio.com/listener for privacy information.