About this episode
If talking about the weather is Canada’s favourite past-time, Pierre Morrissette is the nation’s weatherman.Since 1989, Morrissette has been at the helm of Pelmorex Media Inc., the parent company of The Weather Network and MétéoMédia, which provides remotes towns, and major cities lined across the 2nd largest country in the world, with accurate, up-to-date weather information.In this episode of Legends, Pierre Morrissette joins me to talk about the evolution of Pelmorex Media, from its start in radio and television, to creating one of Canada’s earliest and largest online presences through the web and mobile app revolution. He also shares the impact of his MBA program at Ivey, the importance of trusted advisors and mentors throughout his journey, and his growing role in championing entrepreneurship across Canada.The Entrepreneur Podcast is sponsored by Connie Clerici, QS ’08, and Closing the Gap Healthcare Group, Inc.
