About this episode
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Dan Murray, co-founder of Heights, the brain health and wellness brand redefining supplements through science and transparency. From building a startup after insomnia and burnout to scaling Heights to over £25 million ARR, Dan’s story is a masterclass in resilience, product integrity, and founder mindset.Dan doesn’t hold back-calling out the biggest scams in wellness, revealing how Heights earned credibility in a saturated industry, and sharing the truth about raising investment, building trust with scientists, and navigating toxic investor relationships.If you’ve ever wondered how to build a purpose-led brand in a crowded space—or how to rebuild confidence after failure—this episode is for you.Show NotesIn this episode, we cover:? The truth about supplements: why Dan believes most gummies and collagen products are “wellness junk food.”? The origin of Heights: how insomnia and poor nutrition led to a £25M brain health brand.? Science meets storytelling: building credibility by translating research into consumer trust.? Finding the right investors: why the wrong people can destroy your company culture.? Equity mistakes: how early founders give away too much—and how to stop doing it.? The power of “hope is not a strategy”—the most annoying advice that turned out to be true.? Growth lessons: how Heights went from 0?10M in four years and doubled again in one.? Celebrity trust: how genuine users like Stephen Fry became Heights’ biggest advocates.? “We can never regret this choice. If you make the wrong product decision, you bring the whole brand down.”– Dan MurrayHeights – Smart Nutrition for Brain & BodyLinks & Resources:Get 20% off your Heights Order: https://bit.ly/48LyvEvFollow Dan Murray-Serter on Instagram: https://www.instagram.com/danmurraysListen to Dan’s podcast: Secret Leaders: https://www.secretleaders.com/Recommended Book: The Power of Now by Eckhart Tolle
