About this episode
In this Mentor Moment, Colin Harmon, founder of 3FE Coffee, reveals why consistency beats occasional brilliance when it comes to building lasting brands. He shares the lesson that changed how he thought about coffee forever: customers don’t need the “best cup ever” - they just need it never to be bad. By raising the floor instead of the ceiling, Colin built trust, scaled his business, and turned 3FE into one of Ireland’s most iconic coffee names.Listen to the full conversation on Episode 400 of The Entrepreneur Experiment.Show NotesWhy Colin shifted focus from chasing perfection to building consistencyThe compliment that redefined his business: “It’s never sh*t”How raising the lowest standard creates long-term trust with customersWhy brands should aim to be like Guinness: reliably good, every timeThe challenge (and opportunity) of standing out in a saturated marketResources & Links3fe: https://3fe.com/3fe on instagram: https://www.instagram.com/3fecoffee—— Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1 --- Visit my partners Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/3HHwSMo
