About this episode
Tasting Notes: This week, Jason sits down with Sammy Halpern, Co-Founder & Chief Strategy Officer of Desolas Mezcal, for an energizing conversation about tradition, innovation, and the future of Salmiana agave. From his early days in the industry to helping build Blue Run Spirits, Sammy shares how passion, relationships, and curiosity shaped his journey — and why the world is ready for a brighter, agave-forward mezcal from San Luis Potosí.🔥 Highlights🏁 Sammy’s Path Into SpiritsThe internship that changed everythingWhy relationship-building became his superpowerLessons from Moët Hennessy and the rise of Blue Run Spirits☀️ The Story Behind DesolasHow founder Gigi Mirvis spent 15+ years working with the Olivia familyWhy low-smoke, citrus-forward Salmiana agave is the star of the showThe meaning of Desolas (“of the sun”) and its role in the brand’s identityA timeless, Mexican-crafted design meant to last🛢️ Aged Salmiana — A First in the CategoryThe new Reposado and upcoming 31-month single barrelsHow whiskey blending techniques inform their aged mezcalHonoring agave without overpowering it🌎 Culture, Community & What’s NextWhy consumers crave education, transparency, and authenticityHow Desolas is welcoming agave-curious drinkers into the categoryAvailability, distribution growth, and online ordering🔗 Connect With Desolas MezcalInstagram: @desolasmezcalWebsite: desolasmezcal.comOrder Online: Available to ship to 39 states🔗 Connect With The Dram Amateur PodcastInstagram: @dram_amateurYouTube: The Dram Amateur PodcastFacebook: The Dram Amateur PodcastBehind-the-scenes, updates, pours & more every weekLife’s too short for bad pours — make every dram count. 🥃✨
