About this episode
đ„ Tasting NotesSome people build brands.Some build followings.Jay West (@t8ke.review) builds trust.Known to many as T8KE, Jay has helped shape how thousands experience whiskey â through the subreddit selection program and now as principal whiskey maker behind Provenance Bourbon and The Reveries.This conversation isnât about scores or hype.Itâs about intent.Restraint.And earning the right to put your name on a bottle.đ„ In This Episodeđ§ From Reddit to ReveriesWhat started as tasting notes became one of the most respected community-driven barrel programs in the country.Jay shares how a medical setback in college reshaped his relationship with spirits â ultimately leading to Wild Turkey 101, Reddit, and a philosophy built on transparency and feedback.đ Democratizing WhiskeyThe subreddit program isnât about exclusivity â itâs about fairness.Same odds.No shortcuts.No pay-to-play.That kind of integrity doesnât scale easily â but it builds credibility.đ„ Provenance vs. The ReveriesProvenanceClassic. Balanced. Intentional.Complex without chasing extremes.The ReveriesExperimental. Avant-garde.A home for barrels too strange â or too special â to fit anywhere else.Jay rejects more barrels than he bottles.Saying no protects the brand more than saying yes.đš Whatâs Coming NextWe also talk about:Murder of CrowsThe DeepAnd why innovation doesnât require abandoning restraint.đ§ What Stood OutJay doesnât call himself âMaster.âHe chooses âPrincipal.âBecause stewardship matters more than ego.When I asked what he hopes remains after the bottle is empty, his answer was simple:Trust in the process â and excitement for whatâs next.đČ Connect with JayReddit: R/BOURBONProvenance Bourbon | @provenancebourbon | 1787provenancebourbon.com@t8ke.review(And yes⊠set your alarm for that email drop.)If this episode resonated with you, share it with someone who cares about whatâs in their glass.Until we get to share one more pour together â cheers. đ„
