Why The Right People Don't Always Win Awards

Why The Right People Don't Always Win Awards

14:19 Sep 18, 2025
About this episode
In this episode of the Disruptive Franchise Awards podcast, host Stacey Cann discusses the complexities and controversies surrounding award entries and judging. She emphasises that the best candidates do not always win, often due to the quality of their entries rather than their achievements. Stacey shares insights on crafting effective award submissions, the importance of providing relevant evidence, and her experiences as both a judge and a participant in awards. She also highlights the need for clearer criteria and transparency in the judging process to ensure deserving winners are recognised.Key TakeawaysThe rightful winner doesn't always make it to finalist stage.Crafting a well-structured award entry increases chances of winning.Awards serve as a powerful marketing tool for businesses.Evidence is crucial for scoring in award entries.Judges rely on clear evidence to evaluate entries.Understanding the criteria is essential for successful submissions.Visual evidence can enhance award entries significantly.Feedback from judges can improve future award processes.Transparency in scoring can help participants understand their chances.Personal experience can guide effective award submissions.How To Contact Stacey:Website: https://www.staceycann.comInstagram:  https://www.instagram.com/staceycannfranchisestrategist/Facebook: https://www.facebook.com/staceycannfranchisestrategist/YouTube: https://www.linkedin.com/in/staceycann/TikTok: https://www.tiktok.com/@thefranchisestrategistKeywordsawards, franchise, judging, evidence, marketing, recognition, entry, criteria, winners, Disruptive Franchise Awards, stacey cann -------A Thank You To Our Sponsors:Our headline sponsor, Bookwhen makes event booking beautifully simple.Bookwhen is a powerful, intuitive booking system that helps businesses grow by taking the hassle out of scheduling. From classes and appointments to workshops and franchise-run events, we support thousands of organisers across the UK and beyond saving time, reducing admin, and delivering a seamless experience for their customers.Whether you're running your first event or scaling a nationwide franchise, Bookwhen gives you everything you need to manage bookings in one place. Our exclusive podcast sponsor, Make Your Mark Podcast Agency are passionate about helping franchise brands and awards bo
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