About this episode
Learn the small shift that makes referrals repeatable. Check out our new video training: https://hey.salesschema.com/opt-in-mw-referral-engine?utm_source=podcast--Most agency owners assume nobody can sell as well as they can. Lori Cox built an agency, sold it, and then took a BizDev leadership role — and says she's actually sharper at sales now that she's not running the whole show.Lori brings 20+ years of B2B marketing and revenue experience. She built and sold a full-service healthcare-focused agency, then moved into VP of BizDev at Knack Collective, where she works with global tech companies on partner-led go-to-market strategies. We got into the systems that made her agency sellable, why most partnership pitches go nowhere, and how the inbound/outbound mix has shifted heading into 2026.What You'll Leave With:Systems before salespeoplePartnerships require intention and attentionDiversify your pipeline, not just your client baseNon-owners can be better salespeopleAI is changing the job, not replacing itConnect with Lori on LinkedIn: https://www.linkedin.com/in/lori-cox-mba/Knack Collective: https://knackcollective.com/
