About this episode
In this episode, I sit down with Roger Nairn, CEO of JAR Podcast Solutions, to talk about how he’s grown a top-tier production agency working with brands like Amazon, Lululemon, Amex, and Cirque du Soleil.We get into the systems, sales strategies, and creative positioning that helped him go from “no name, no business plan” to building a client list most agencies dream about.⏱ Timestamps00:00 – From hobbyist to first client in four days02:35 – Why “just starting” beats overplanning every time04:04 – Selling the business case for podcasts05:12 – The hire that changed everything07:29 – Building scalable systems with “the 8 P’s”09:49 – Why this sales hire actually worked11:46 – Outreach, targeting, and big-brand ABM15:47 – How the playbook changed as the market matured17:56 – Solving business challenges, not selling “a podcast”22:59 – JAR’s client system: job, audience, results24:49 – Knowing when to say no (and sticking to it)28:45 – Finding and training podcast hosts32:49 – The current sales process (and why Roger still cold outreaches)35:23 – Inbound, RFPs, and fixing broken shows39:21 – Pitching ideas based on brand news42:03 – Balancing prospecting with live opportunities45:04 – Making sales a leadership team effort46:47 – What’s next for JARKey TakeawaysWaiting for the “perfect” start? That mindset kills momentum.Sometimes the priciest hire unlocks the biggest profit.Systems don’t have to be boring—they can fuel momentum.Selling the why gets easier when your market is educated.Saying no to the wrong projects creates space for the right ones.Outreach that’s brand-specific beats any templated campaign.Links & Resources:Relationship Sales at Scale™Website: jarpodcasts
