ChatGPT enters the ad game. Now what?
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ChatGPT enters the ad game. Now what?

39:39 Feb 17, 2026
About this episode
The other shoe has finally dropped. After months of speculation, OpenAI officially began to test ads in ChatGPT in the U.S. Meanwhile, marketers are still trying to read the tea leaves around OpenAI's ad team, data insights and more as chatbot competition intensifies. Digiday's senior platforms reporter Krystan Scanlon joins the Digiday Podcast to make sense of it all.
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