About this episode
#320 | Matt Carnevale, Head of Community at Exit Five, joins Dave for a discussion about community building. They dive into a bunch of the lessons learned from building the Exit Five community over the last few years, including specific plays like onboarding, matchmaking, and moderation. If you’re thinking about community building in 2026, this is a good primer; plus the guys give their opinion on what “community” actually means and whether you should build a private community like Exit Five or focus more broadly on community building.Timestamps(00:02) - – Matt’s path from BDR to Head of Community at Exit Five
(08:03) - – What “community” actually means (and what it definitely isn’t)
(12:48) - – Why most B2B communities fail before they ever get traction
(17:28) - – Community vs. content: what gets people in vs. what makes them stay
(22:03) - – Why Slack groups aren’t a strategy
(26:48) - – Treating community like a product, not a marketing channel
(35:24) - – The role of trust, curation, and saying no to the wrong people
(40:59) - – What community managers actually do behind the scenes
(47:54) - – How in-person events changed the Exit Five community
(54:04) - – The biggest lessons Matt’s learned after two years building Exit Five
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive. Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.Compound Growth Marketing
