About this episode
#319 | Dave sits down with Jess Lytle, Head of Marketing at Exit Five, to talk about how AI is changing the job of B2B marketers and the reality of how AI is actually being adopted internally. They also cover how AI even helped Jess get her job at Exit Five and why she’s become obsessed about deploying AI in marketing and really believes this is the most important martech wave yet. Timestamps(00:00) - – Goals, manifestation, and reverse-engineering outcomes
(05:48) - – Meet Jess Lytle, Head of Marketing at Exit Five
(08:02) - – How Jess got hired at Exit Five (webinar ? DMs ? job)
(10:02) - – From demand gen to AI: early adoption, teaching, and Lovable
(15:32) - – Why AI feels different than traditional martech
(18:02) - – Content in 2026: originality, human insight, and AI distribution
(29:52) - – NotebookLM: real marketing workflows and internal use cases
(35:52) - – AI tools, team structure, and hybrid marketer roles
(46:32) - – Working at Exit Five, founder-led marketing, and brand bets
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive. Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit
