About this episode
#294 Event Strategy | First time podcast guest alert! I invited Allison and Anna from the Exit Five team on for a conversation post Drive 2025 - to talk about lessons learned and behind the scenes from our annual marketing conference in Vermont. Snag your tickets for next year now exitfive.com/driveTimestamps(00:00) - – Intro
(02:18) - – Why events are making a comeback in B2B marketing
(06:18) - – What Drive is and how it started
(11:18) - – Why every event should start with the landing page
(14:18) - – Lessons from year one and how feedback shaped Drive 2025
(19:18) - – Treating events like products, not projects
(21:18) - – Building connection through “third spaces” and excursions
(26:18) - – Why community is the real ROI of in-person events
(33:44) - – The biggest Drive mishap (and what it taught us)
(38:44) - – Post-event strategy: why the event isn’t over when it ends
(48:44) - – Favorite moments, lessons, and shoutouts from Drive 2025
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive. Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit
