About this episode
Lightning Struck TwiceFor Darianna® Bridal & Tuxedo, lightning struck twice. The family-founded and owned bridal and tuxedo store located in the Philadelphia area was first featured on Apple News. A year or so later, Apple reached out again and asked if Apple could use this local business in its ad campaigns.How it all came about was written in a blog called: Our Family Business - From Apple News to a Global Spotlight.In today's Darianna® Diaries, we go through how this Philly area bridal and tuxedo shop managed to get recognized by Apple, almost by accident.Normally, The Darianna® Diaries podcast discusses wedding fashion and wedding planning. Today, we dive deep into entrepreneurship and how some hard work and a little bit of luck go a long way. We'll even discuss tips for other businesses on how to increase the probability of benefiting from digital PR.Take a listen to this fascinating story.Contact UsHave a question about our journey? The owners of Darianna® Bridal & Tuxedo would be happy to answer your questions. Text them at 215-491-8500.Wishing You Happy Listening and Joyful Wedding Planning!Wendy and Franco SalernoFounders and Owners of Darianna® Bridal & Tuxedo
