About this episode
Lia Haberman is a social media strategist, creator economy expert and writer behind one of the industries leading newsletters, ICYMI (In Case You Missed It.) Lia breaks down why most creators only last 3–4 years, how to spot real platform trends, where creators should focus in 2026, and how to build a business that survives algorithm shifts.Read the newsletter: https://www.creatorspotlight.com/profiles__Lia HabermanICYMILinkedInTwitter/XInstagramFrancis ZiererLinkedInTwitter/X__Timestamps00:00 Introducing Lia Haberman01:20 The 3 year shelf life of a creator08:45 Knowing which platforms to invest in16:21 7 signs of a good platform feature25:52 The most valuable platforms for creators34:35 Defining the 7 formats of content39:24 Why are marketers spending on Instagram?41:25 Keeping content free vs paid47:03 Social media trends of 202554:27 How to grow online in 2026
