About this episode
Marissa Lovell is the founder and operator of From Boise, a local newsletter business generating over $100k in annual revenue. In this episode, she breaks down how she built it, what nearly made her quit, and the decisions that finally made it work.__Get 10,000 free monthly credits at Eleven Labs: https://elevenlabs.io/__Marissa LovellLinkedInTwitter/XFrom BoiseFrancis ZiererLinkedInTwitter/X__Timestamps00:00 Introducing Marissa from Boise01:00 From nearly quitting to $100k+ revenue06:18 The once-a-month growth strategy09:34 Early stage experimentation12:15 Accidentally growing a “personal brand”17:56 Zero to 10k subscribers in one year23:20 How big can a local newsletter be?24:18 How to monetize a local newsletter30:37 Investing in a website that feels right33:27 Why a discount card for the community didn’t work38:14 Connecting a community with dinner clubs42:15 Building in public and empowering female entrepreneurs46:58 Creating in way that suits you52:35 Becoming a six-figure solopreneur55:09 Doubling revenue for 2026
